Ingaba into efana abafazi ubona kwi Indian ads

Khangela ngaphandle ezi iisampula ngezantsi

Oko uza kukwenza ukuba unayo ukutshintsha umntu ke, khumbula ngemizuzwana? Baphuma bonke isiqulatho kwi media, kuba kubhaliwe kwi lwethelevijini, ushicilelo okanye kwi-intanethi, akukho olunye udidi umxholo sele amandla ekuthetheni njengoko advertisementsKunye kakhulu limited ixesha window ezimbini imizuzwana babambisa umfundi umboniseli ke, ingqwalasela, ads kananjalo kufuneka ukuphikisana ekubeni uninzi unwanted ifomu umxholo.

Kodwa ezi kwezixhobo zokusebenza kuba kanjalo ngenxa in exceptional amanqanaba ubuchule kwaye zinikwe wokuzalwa ukuba giants njenge Oyilwayo Birnbach kwaye Udavide Ogilvy kwaye kunjalo Lalique Pada bona kwaye Piyush Pandey phakathi Indians.

Uyise Izibhengezo Udavide Ogilvy xa uthi,"Izibhengezo ubonisa mores kuluntu, kodwa akekho impembelelo kwabo."Kodwa yinyaniso le simemo kwakhona. Njengoko sisebenzisa constantly surrounded yi-media, iingcinga zethu kunye namanyathelo esiba subliminally influenced, hayi umzekelo-icatshulwe i-iziphumo kwi-young impressionable ezingqondweni. Oqaqambileyo imibala kwaye catchy jingles ukuqinisekisa ukuba abantwana entranced yi-ads kwaye baya rhoqo absorb eziliqela stereotyping kwaye prejudices ukusuka kubo. Yiloo isiqulatho kwi-adverts kufuneka kuthatyathwa ngakumbi seriously. I-indoda nomfazi-dominated, highly sexist inkcubeko kwi-s Enew York-arhente depicted kwi-Mad Abantu ingaba kulungile na exaggerated izokuba ngu isampulu ka-ads ukusuka ukuba era. I-ibhinqa umzimba waba elisetyenziswe kuyo yonke into ukususela beer ukuba iimoto, ukususela oko waba easiest indlela) shock kwaye) ukutsala abantu ekujoliswe kuyo ababukeli bomdlalo bangene, ezaye ikakhulu abantu. Kwiminyaka edlulileyo, kunye ngakumbi abafazi ukungenela kubasebenzi kuquka indawo ka-izibhengezo, thankfully sino kokuba enkulu utshintsho indlela abafazi ingaba depicted kwi-ads.

Kodwa elungileyo inani caricatures yabasetyhini ungakunqandi.

Sigmund Freud kuchaziwe abantu abakhoyo sexually aroused yi-odors njengoko kwembandezelo ukusuka 'osphresiolagnia'.

Sinyuka ngo deodorant adverts, kuya jonga ngathi BONKE abafazi iintlungu ukususela oko. Xa waba yoqobo, kabini uhlobo funny kodwa oku intsingiselo umsinga ka-ads, apho umntu ngamandla kwimiba ethile lemveliso ka-deo yalandelwa iqelana yabasetyhini yokulahla zabo senses kwaye yokufumana ngokulinganayo! kuye ngathi iimpukane hovering phezu sweets, demeaning kwaye annoying. Kanjalo perpetuates i-luhlaza ka-umfazi njengokuba ngaphantsi intelligent ekubeni ngubani onako kuba seduced yi-hook okanye crook. Kwi-ihlabathi apho umhla rapes, victim shaming kwaye ngesondo udushe ingaba kakhulu ngokufanayo, ezi iintlobo ezininzi ezonakeleyo ads kusenokuba kakhulu ezinobungozi. Wemiceli-caricature bonke yi"Indian bahu"- dressed demurely kwi-cotton salwar ke, okanye sarees kwaye imida kwindawo whims kwaye iimfuno i umyeni, abantwana kunye kwi-imithetho kunye glplanet ncuma. I-housewife kwi-countless detergent ads, abo glows kunye nombulelo ngenxa yokuba umyeni bought yakhe engcono ukuhlamba soap ibangela kwi whiter neempahla. I-s ngokuba kwaye babefuna zabo advertisements emva ngezi okkt. I-mom abo ties phezulu kwayo leg ngoko ke, ukuba yena unako ukuqeqesha ihamba kunye unyana wakhe kunye sprained fractured leg kuba nokuqubha tournament. Masibe nickname yakhe 'psycho mom' kwaye uhambe ngayo ngaloo. Umfazi lowo smiles happily xa yakhe kwi-gcina imithetho lesondlo umntwana wakhe laddus, kwaye kwangoko isebenzisa i-dentist (nge laddu kwi isandla) ukucela dentist ukuba cavities izakuba yintsholongwane i-laddu. Ihamba kunye fitting i-mindless nentombi umthetho umama stereotype, lena insults i-umboniseli ke iingqiqo.

Umfazi lowo owns phezulu ukuba umyeni malunga france yakhe indebegenericname, xa zabo unyana kwakukho omnye othe waphula kwayo ngexesha ukudlala yehlabathi ebaleka engena endlwini.

Lena yiyo ngokwenene scary. Yintoni takeaway umntwana kule omnye? Ukuba kulungile ukuba ukuxoka ukuze yokuphepha isohlwayo. Ukuba kulungile kuba umntu ukuba siphathe umfazi wakhe ngathi uyise treats unina. Abafazi ingaba ngakumbi kusenokwenzeka ukuba iintlungu ukusuka umzimba umfanekiso imiba kwaye amahlwempu mna-athathe kwaye kukho plenty ye adverts apho thatha ithuba zabo insecurities. Ukususela umlinganiselo ilahleko aids, isidima creams (kuba ajongene, underarms kwaye genitals.), fashion brands kwaye cosmetics zonke msebenzi i-unhappy umfazi lowo ufumana ulonwabo kwaye uthando emva magical yesitalato utshintsho okanye makeover. Uninzi lwezi advertisements ziphantse ukuba phezulu ad ndawo kuba multi-crore ii-akhawunti. Kubalulekile ngakumbi kusenokwenzeka ukuba sheer lazy ngembalelwano ukuba iziphumo enjalo izimvo kunokuba ukuthelekisa sexist ukucinga yi-creative brains entsimini. Kodwa inyaniso yeyokuba, ukuba izipani kwi-arhente ngokunjalo njengoko lemveliso baba ngobukho socio-yenkcubeko ifuthe ngumsebenzi wabo, babeya nokuza phezulu kunye superior izimvo. Ukuba end kwi dibanisa qaphela, advertisements kusenokuba njengoko okulungileyo njengoko omnye ngezantsi. Ingaba jonga ne-volume-njalo.